A digital platform is an online framework or foundation for building, delivering and managing digital products, services, or experiences. It provides a central access point for customers and partners to interact with various applications, data, and services. Digital platforms can be used for e-commerce, social media, content management, and more.
Digital platforms can take different forms, such as social media platforms like Facebook, Instagram, or Twitter, which allow users to create and share content with others. Other examples of digital platforms include e-commerce marketplaces like Amazon or eBay, which enable buyers and sellers to trade goods and services online. Additionally, cloud computing platforms like Amazon Web Services (AWS) or Microsoft Azure offer computing resources and services to businesses and individuals over the internet.
The main feature of a digital platform is its ability to facilitate collaboration, interaction, and innovation among different stakeholders. By connecting various actors in a specific domain, digital platforms create value by enabling the exchange of information, resources, and ideas. Moreover, they generate network effects, where the platform’s value increases as more users and participants join and contribute to its development.