About the company
Bauer Media Group is a German multimedia conglomerate headquartered in Hamburg. It is Europe’s largest magazine publisher and one of the world’s leading media houses. Worldwide it owns more than 600 magazines, over 400 digital products, 50 radio and TV stations as well as print shops, postal, distribution, and marketing services. Annual revenue is 2.24 billion EUR with 11,500 employees around the globe.
About the project
Bauer Media Group wanted to increase leads within their digital marketplace. The publisher runs many “Click to Win” competitions in the UK and Europe on sites that typically start with the prefix “winit”. Wishing to extend these promotions into other marketing channels―specifically radio audiences―they engaged us to create a custom application for the Alexa platform to deliver these promotions via the Internet and voice technology. The application was designed to function as a popular quiz contest with prizes awarded to users.
How we worked with the client
Using an agile approach, we executed sprints that were two weeks in length to quickly demonstrate our abilities and receive prompt feedback for iterative development. We organized as a team of four people divided into three groups: Alexa app, back-end API, and front-end application.
The Solution
Ultimately, we developed a back-office application that the administrator at Bauer Media Group could easily use to create different promotional sweepstakes and contests on Alexa for specific business units within the publishing conglomerate. As a result of our work, Bauer Media Group can now acquire and easily download Comma Separated Value (CSV) file data for all leads procured from each of its radio promotions delivered through Alexa. This includes the email, address, and phone number for each user participating in a promotional sweepstakes or contest.
